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the who
ARROW WRECKER has humbly served the community of Oklahoma City since 1962 rescuing stranded citizens.
the request
In a growing business for more than 55 years, it was evident to the owners that the face of ARROW needed to better reflect and represent that growth. Thus, a brand refresh was in order.
the approach
Maintain the visual element of the arrow with a more modern look. To signify what people need and expect in compromising situations, we tied it into some of the more recognizable visuals of caution, safety and awareness.
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PANTONE 3405 C
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PANTONE 3405 C
#00AF66
PANTONE 3405 C
Stationary System
Apparel/Swag
Vehical Wrap
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