top of page
IB NASCAR Header.jpg
the who

Interstate Batteries has been a sponsorship partner of Joe Gibbs Racing for over 30 years. The #18 car is their primary driving focus. Each year requires the development of a complete set of assets that support the sponsorship.

the request

Construct the creative thread that would flows through all the elements and deliverables supporting the sponsorship, hospitality events and other touch-points.

the approach

To become fully engaged by being present at some of the NASCAR races in order to get a true understanding and feel for the culture. The discoveries led to the development of a ticket holder, autograph cards, calendars, lanyards, banners and more.

NASCAR Sponsorship Collateral
IB NASCAR 2015 Cal Set.jpg
/ Ticket Holder Packaging
/ Autograph Card
/ Shirt Design
/ Ticket Holder Packaging
/ Shirt Design

Back to —

Arrow-Gold .png
bottom of page