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the who
OWC has created innovative solutions for musicians that give DIYers the most from their technology for over 30 years.
the request
Since technology can seem other-worldly to many, they felt packaging redesign could provide a better visual representation for their customers.
the approach
Maintain the visual element of the arrow with a more modern look. Taking a look back, in this case, was the key to moving forward. After talking with executives and employees we understood why they felt the packaging could better represent the products.
Packaging Design
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