the who
Interstate Batteries - innovators in the battery testing industry since the introduction of their premiere model, the ED18, which became an industry standard. With an ever-improving mindset, they have created the PULSE, to raise the bar on battery testing capabilities.
the request
Develop the PULSE’s complete visual brand identity. This included identity mark design, product launch and supporting collateral such as capabilities brochures, packaging and digital assets. And of course, make it look cool.
the approach
Convey the PULSE is smaller, faster and more technologically advanced than other models in the market. It’s the next-level battery testing standard, keeping Interstate Batteries at the forefront of the industry.
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PANTONE 3405 C
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PANTONE 3405 C
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PANTONE 3405 C